Lead the Marketing Department, including the Digital and Onsite Marketing Executives. You will own brand positioning, lead generation and market expansion, so that Fixit stays premium, trusted and top of mind.
Strategy
- Design the overall marketing strategy for Individual and Key Accounts.
- Build integrated digital and onsite campaigns.
- Identify new markets and growth opportunities.
Leadership
- Supervise and mentor the marketing team.
- Run weekly meetings and monthly performance reviews.
Brand & lead generation
- Position Fixit as Nairobi’s most reliable premium service provider.
- Keep the brand consistent everywhere.
- Track conversion rates and improve strategy.
Research, partnerships & budget
- Track competitors and run quarterly market research.
- Secure sponsorships and partnerships.
- Own the marketing budget and report ROI to the CEO.
- 01At least 500 qualified leads a month across digital and onsite channels
- 02At least 20% of leads converted into paying clients
- 0320% annual growth in brand recognition
- 04At least 4x return on marketing spend
- Bachelor's degree in Marketing, Business, Communications or Strategic Management (Master's preferred)
- 5–7 years in marketing leadership
- A track record in brand building, lead generation and campaign management
- Strong people leadership
- Fluent in digital tools, analytics and branding strategy
- Performance bonus based on leads, conversion and ROI
- Annual leadership bonus
- Full medical cover, executive transport allowance, training and international marketing conferences
- Chief Marketing Strategist
- Chief Commercial Officer (CCO)
- Managing Director (MD)